GOOD BUSINESS BASICS
To us, doing good business means that you’re supporting yourself, your team, your community, and our world. These books, programs, articles, and more are some of our favourite resources that inspire us (and we hope you too) to do more good.
It’s one thing to have an online presence for your good business. It’s another to use the right tools to help save you time and money, and boost your engagement, communications, and all your great efforts. Like everything we recommend, this list is ever changing, but these are some of our favourite online tools we use often to help us accomplish all we do.
Your small business needs an online presence – and if you’ve spent any time with us, you’ll know that this is not negotiable. You need a website (even a simple one), a social media presence, and a strategy. But where to start? How do you know which online platforms to use when there are so many options? We’ve designed this checklist to keep you organized.
FREE PLUGINS FOR YOUR WORDPRESS WEBSITE
It can feel like we’ve hit the jackpot when we find a WordPress Plugin that is easy and clear to understand and use, and do what we need it to (a plugin is a piece of software that can add functionality or features to your WordPress site – without you needing to know how to code!). Finding a plugin that gets the job done will save you time and money when customizing your website.
HOW TO CREATE A GREAT ABOUT ME PAGE
It’s one of the first pages we all click on when we visit a new website, yet it’s also the page many want to skip when creating their own online presence. If you’ve ever felt the struggle of writing about yourself, you’re not alone (but in our professional opinion, you need to learn how)! Here are some simple guidelines to help you endure, accomplish, and succeed in creating a great About Me page on your website.
ADD GOOGLE ANALYTICS TO YOUR WORDPRESS SITE IN UNDER 10 MINUTES
The best way to make your website work harder for your business is to understand how your audience interacts with it. Google Analytics provides free reporting on your web traffic, and it’s easy to set up in under 10 minutes!
MONTHLY MAINTENANCE FOR YOUR WORDPRESS WEBSITE
Whether you’ve invested a lot of time or money (or both) into building your website, protect that investment and your online presence by keeping up basic maintenance on your site. Like with anything in our lives, we must put some effort in on an ongoing basis to avert huge investment at once.
20 WAYS TO DRIVE ONLINE TRAFFIC
How do you get more people to discover your business and read what you’re putting out there? A quick Google search will suggest hundreds of ways to get people to your site. Here are 20 actionable, inexpensive, and effective ways to increase traffic to your website.
SIMPLE TIPS TO IMPROVE YOUR SEO
Search Engine Optimization (SEO) can sound intimidating, but you don’t need to know how to code to improve your Google ranking. Strong SEO means that when someone does an online search relevant to you (and your business) you’ll appear higher up in the results on search engines like Google. Appearing at the top of the search results means more traffic to your site, and allows your customers to find you easily. Follow our tips to improve your SEO today.
SETTING UP YOUR MAILCHIMP NEWSLETTER
Your newsletter lets you contact your most engaged customers (the people who actually want you in their email inbox!) with news, updates, and reminders about your business. If that’s not enough to convince you to set up your email newsletter, we have 5 more good reasons, plus tips to set yourself up for success.
5 REASONS TO DITCH STOCK PHOTOGRAPHY
With everyone focused on differentiating themselves from their competitors, we’re surprised at the number of small businesses still using stock photography on their websites and in their marketing materials. Stock photos are often licensed for specific uses – although let’s be honest, they’re often used without permission. Using stock imagery (whether purchased or not) is an inexpensive, easy choice, but here are 5 reasons you should think twice before you download.
OUR TEAM’S TOP BLOGGING TIPS
So you’ve created your website and have decided to start a blog. Smart move; there are so many reasons a blog can support your business. There are a million ways you can improve your blog, but we’ve narrowed it down to our top tips.